Directing the development and execution of cross-unit business development strategies to drive revenue, increase market visibility and establish new income streams.

 Introducing performance frameworks and reporting tools to monitor lead pipelines, conversion rates and commercial impact across the business.

Driving market intelligence and segmentation efforts to align services with evolving customer needs and trends.

Designed and executed marketing campaigns covering multiple territories and channels.

Supported cross-functional strategic planning to optimise partner onboarding.

Delivered product launches and key projects that improved productivity and partner retention.

Delivered a 125% year on year growth through data led business development initiatives and partnerships.

Championed customer insights programmes that influenced sales operations and improved retail channel efficiency.

Managed key national accounts, aligning sales strategies with marketing and produce teams to ensure consistent customer engagement and to deliver on business objectives. 

Drove a 250% retail expansion, boosted sales by 80%, and  customer complaints by 50%, transforming the retail strategy and enhancing customer experience.

Developed a channel partner strategy leveraging franchise models to overcome capital constraints and accelerate expansion.

Designed standardized inventory management systems aiding fraud management and reducing retail inefficiencies.